Industries

Where we do our best work.

We focus on businesses where operations are complex, work is repetitive, and good software makes an outsized difference.

E-commerce & D2C brands

Shopify and multi-channel brands whose operations grow with every order.

Example system

Every order checked, routed to the right warehouse and tracked — people only see the exceptions.

Common problems

  • Support teams answering the same order questions all day
  • Orders, returns and wholesale POs handled by hand
  • Shopify, warehouse, ERP and accounting out of sync

SaaS & tech companies

Founders launching a product, and software teams adding AI to an existing one.

Example system

An AI assistant inside your product that answers users from your own documentation and data.

Common problems

  • A product idea that needs a senior team to reach paying customers
  • Customers asking for AI features the roadmap can't fit
  • Inbound leads and onboarding that don't scale with growth

Professional services

Agencies, consultancies, accounting and legal practices — businesses that run on documents and expertise.

Example system

A private assistant that answers questions from past projects and policies — with the source attached.

Common problems

  • Hours spent reading, summarising and filing client documents
  • Knowledge locked in senior people's heads and old folders
  • Proposals, reports and follow-ups written from scratch every time

Logistics & distribution

3PLs, distributors and wholesalers moving goods — and the paperwork that comes with them.

Example system

Proof-of-delivery documents read automatically and matched to orders, with customers notified in real time.

Common problems

  • Delivery documents and purchase orders re-keyed by hand
  • Customers phoning and emailing for status updates
  • Field and warehouse teams working from paper and phone calls

Not listed? If your team does repetitive work across several systems — or you have a product to build — we can probably help. The problem matters more than the industry.

Let's talk

Have a problem worth solving?

Tell us what's slowing your business down. We'll tell you honestly whether AI, software or a simple fix is the right answer — and what it would take.

  • 30 minutes on video, with an engineer — not a salesperson
  • An honest view on what to build first, and roughly what it costs
  • No obligation. If we're not the right fit, we'll tell you