Insights

Straight answers for people buying software.

Practical guides on cost, choices and trade-offs — written for business owners, with the technical detail where it helps.

Pricing

What does it cost to build an AI agent in 2026?

Realistic price ranges for AI agents and AI automation in 2026, what drives the cost, and the running costs most quotes leave out.

25 September 2026 · 6 min read

Strategy

Zapier, AI automation or custom software? How to choose

A plain-English guide to choosing between no-code automation tools, AI automation and custom software — and when to combine them.

25 September 2026 · 5 min read

Shopify

Custom Shopify app or public app? What merchants should know

When a Shopify brand should build a custom app, when a public App Store app makes sense, and what each really involves.

25 September 2026 · 5 min read

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